This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding" says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they'll be sporting active lifestyle models including the Centric & Type-S sunglasses.