Western Spirit Cycling

100% and Western Spirit Cycling join forces

Posted by Mark Sevenoff on Feb 6, 2018 7:02:00 AM

This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding" says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they'll be sporting active lifestyle models including the Centric & Type-S sunglasses.  

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Topics: Mountain Biking, cycling, mountain bike vacations, outdoor sports, mountain biking trip, National Parks, National Forests, Bike Trips, mountainbiking, lifeelevated, 100%, eyewear, racing, sponsors

Bike Love (Part 1)

Posted by Ashley Korenblat on Jan 17, 2018 5:03:00 PM

I have seen bike love in many forms.  When I was 27, I became the president of a small company called Merlin.  I’d just graduated from business school and put everything I learned to work.  I had to order titanium in the same quantities as Boeing, six months in advance.  To do this I had to raise private capital and create a board of directors who were committed to cycling. 

At the time, Merlin made arguably the best bikes int he world and for about five years we simply could not keep up with the orders.  People sent us photos of the Merlin logo tattooed on various parts of their bodies.  While I was flattered by their devotion, I have to admit the photos were kind of frightening.

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Topics: Moab, experience, biking trips, mountain bike vacations, travel, Bike Trips, mountainbiking, lifeelevated, outerbike, bikelove

Kicking off the new year at Western Spirit Cycling

Posted by Mark Sevenoff on Jan 4, 2018 3:16:54 PM

Happy 2018 and welcome to a new year! We're entering our 28th year in business based out of the mountain bike mecca of Moab, UT and have some great new things to share with you. 

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Topics: Moab, Camping, #itsallyours, Bike Trips, camber, roubaix, mountainbiking, campfire, fatbiking, lifeelevated, fordtransit, f150, specialized, ford