I have seen bike love in many forms. When I was 27, I became the president of a small company called Merlin. I’d just graduated from business school and put everything I learned to work. I had to order titanium in the same quantities as Boeing, six months in advance. To do this I had to raise private capital and create a board of directors who were committed to cycling.
At the time, Merlin made arguably the best bikes int he world and for about five years we simply could not keep up with the orders. People sent us photos of the Merlin logo tattooed on various parts of their bodies. While I was flattered by their devotion, I have to admit the photos were kind of frightening.